At first glance, our logo—a striking 16-sided, 89-faceted diamond cut— symbolizes our core business of gemstone certification and represents the precision and expertise with which we carry out our work. However, a closer look reveals a deeper layer of meaning: the geometric design subtly echoes the form of the King Protea – an iconic African flower native to South Africa where our Head Office is based. The protea is often associated with diversity and courage and as such, incorporating it into our logo is a symbol of our commitment to building Africa’s name on the global gemstone laboratory stage.